As the CEO of GreenH2 LATAM, Héctor Sánchez Baena has partnered with New Energy Opportunities Limited to lead the transformation of the energy sector in Latin America by promoting green hydrogen and sustainable solutions. With over ten years of experience in sales and marketing, he has built a strong track record in developing strategies that drive business growth and innovation in the renewable energy sector.

Héctor successfully led the opening of the food service channel and played a pivotal role in increasing sales at Kellogg Mexico, achieving over 100% growth in the second and third years and a 60% increase in the fourth year. Additionally, he has collaborated with the three largest companies in Mexico and Panama, working closely with executives, banks, and high-level stakeholders.

With a strong focus on sustainable energy strategies and the energy transition, Héctor is positioning GreenH2 LATAM as an emerging player in the hydrogen market. Through strategic leadership, he has forged alliances with governments, investors, and corporations, facilitating access to hydrogen technologies that support decarbonization and a cleaner, more efficient energy future.

His expertise in project management, effective communication, and energy policy has enabled him to lead complex initiatives and manage multidisciplinary, results-driven teams. Committed to hydrogen innovation, he continuously seeks opportunities to transform energy production and usage in the region.

Among his key achievements are the development of robust business models for private enterprises, securing funding from major investment funds, and establishing strategic connections with state and federal governments. Héctor firmly believes that through collaboration and the advancement of new ideas, a sustainable and prosperous future for Latin America can be achieved.